"KONJO OVER AH THAN POROMO?" WATER PURIFIER AD PROMISES "PURE VEGETARIAN" WATER - TWITTER LAUGHS

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By Vaishvedhidha | Jun 21, 2019 10:22 PM

For one reason or the other we all would have noticed the green and red dot present in food items indicating veg or nonveg content of the food. But wait, that is for food. What about water? What if someone tells you the water you drink is nonvegetarian?

Water purifier ad promises \"pure vegetarian\" water

A company's marketing campaign exactly did this to say that its purifier ensured "pure vegetarian" water. Prestige LifeStraw water filter claimed that normal water is non-vegetarian as it has bacteria and virus.

"Boiling will kill germs but the killed germs are still in the water, not making it vegetarian water. Prestige LifeStraw uses Ultrafiltration with hollow fibre technology that physically REMOVES all virus, bacteria and Cysts, leaving only pure water with NO germs, dead or alive in it."

The ad, published in a newspaper in 2014, is going viral on social media. Tweeple were left in splits after this ad was unearthed by some users.

One tweet read, "Even ‘pure vegetarians’ are like 'Yeh thoda jyada nahi ho gaya?'" (It has gone a bit too far, hasn't it?)

Marketing is an art, but this has taken the internet by storm. Negative or positive, attention is attention, right?

Tags : #ADVERTISING #VEGETARIAN #TWITTER #LAUGH #SPLITS #WATER