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Flipkart launches its first fashion brand

Indian e-commerce giant Flipkart has reportedly launched its first fashion brand, Divastri. According to reports, Flipkart will sell products coming under women’s ethnic wear from this brand. Flipkart also announced that the brand would also sell clothes inspired by Bollywood actors and celebrities. Notably, the fashion segment accounts for more than 60% of all units sold on Flipkart.

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