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Superbad is the second film this year to be
rated number one at the box-office for two consecutive
weeks after the Pirates 3rd outing.
The movie very easily ousted the previous champ
Bourne Ultimatum, but showed tremendous legs as
it went down by just 36% which is very low for
an action movie. The movie has collected $185
million so far, which is more than its two predecessors
- Bourne flick followed by Rush Hour 3, which
has grossed $12 million with a cumulative total
of $108 million.
This rare feat by Superbad has taken the entire
movie trade analysts by surprise. This movie was
well appreciated by the critics and the public
alike but the reason for its tremendous figures
was due to its brilliant marketing skills. Its
clips in youtube.com was well appreciated and
hugely liked. Hope the Tamil cinema does understand
the importance of marketing and utilize it to
its fullest.
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