The initial reports on Pokkiri stated that it has been sold at near record prices in most parts of Tamil Nadu. This seems to have encouraged the producers and they have gone ahead and raised the bar for the rights in City NSC (Chennai city, North Arcot, South Arcot and Chenglepet). They have increased the rates of the movie so much that most of the distributors have backed out from buying the movie in the above said region.

The distributors seem to be wary of buying the movie after their pretty harsh experience with Aadhi.