As a new marketing strategy, Moser Baer
has decided to launch pen drives preloaded
with Bollywood movies. A 4 GB USB drive
will be priced at Rs. 850 and plans are
afoot to introduce 8 and 16 GB versions
soon.
The movies can be erased later and the
customer can use the pen drive for writing
other documents. Moser Baer intends to
manufacture one lakh units per month initially
and this will go up eventually.
