Endhiran's grip at the box-office has
not eased one bit. With the ticket prices
being reduced for the first time after
its release, it is time for Rajini fans
to celebrate again. This is evident from
the long queues which can still be seen
in movie halls. The reduction in prices
is also inviting families to watch the
movie in theaters instead of watching
it in pirated DVDs. Major corporates have
also booked shows for their employees.
The high point of Endhiran's success was
seen last weekend. More than four movies
got released to try their luck at the
box office and none of them could see
decent returns. Trade pundits are worried
if this is a good trend. Some feel that
this trend is good as movies like Endhiran
will make way for quality movies in the
future. They also feel that Endhiran will
continue to rule the box office for the
next two weeks.
