If Oscar winner AR Rahman is already
a global phenomenon, he has been roped
in to endorse another global brand. Yes!
Rahman has been signed by Toyota Kirloskar
Motors (TKM) as brand ambassador for its
upcoming small car Etios. "The much-awaited
Etios will be launched this year, and
Rahman as the brand ambassador will endorse
the products through various marketing
campaigns of the company", said a
source from TKM. The car has been specifically
developed for the Indian market and the
company is investing Rs. 3,200 crores
at its second plant in Bangalore to produce
these models.
Commenting on signing up Rahman, TKM Managing
Director Hiroshi Nakagawa said: "There
is a very strong connection between the
product and its brand ambassador, with
both being global, innovative, reliable,
and a class above quality." Etios
will be released in India in December.
