Issues plaguing the south Indian film industry
November 17, 2009

According to the FICCI-Ernst & Young report ‘Indian Entertainment Down South: From Script to Screen’, the South Indian film industry, which is estimated at Rs. 17.3 billion, is tangled in several issues including skyrocketing production costs, marketing issues, and inability to maximize the revenues. The report will be released by the Tamil Nadu Chief Minister M Karunanidhi on November 18th at the FICCI Media & Entertainment Business Conclave

The press release states that the main issues curbing south Indian film industry from achieving its true potential are:

• Under-exploitation of the international theatrical market

• Limited exploitation of non-theatrical revenue streams

• Inadequate marketing of films, especially for medium and small budget films

• Sub-optimal exploitation of the domestic theatrical market

• Steep increase in cost structure

Mr. Farokh T. Balsara, National Sector Leader, Media & Entertainment Ernst & Young Pvt. Ltd., said, “The study seeks to provide granularity regarding the value chain, the evolving film making process from script to screen and issues within the South Indian film industry. This report is a culmination of extensive research over the past four months of effort by our dedicated Media & Entertainment team, which entailed detailed discussions with 40 producers, distributors and exhibitors, financers and relevant industry associations across the four states.”

Dr. Amit Mitra, Secretary General, FICCI, said, “A steep increase in cost structure is a serious challenge facing all the language segments of the South Indian film industry. Eliminating wasteful expenditure and paring other costs can substantially reduce the total cost of a film. Cost reduction and control, in turn, can significantly increase the overall success ratio of films in the industry, as typically more films would recover their costs.”

FICCI
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