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Vivek on a cleanliness crusade
By Behindwoods News Bureau.
March 05, 2008

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Recently Tamil Nadu government announced that spitting in public places would attract severe penalty and punishment and the rule would come into force from April. This announcement is basically a step towards keeping Chennai as Singara Chennai. For this message to have a wider reach and to instill awareness about hygiene and environment

Vivek

cleanliness among people, Janangalin Kalaignan Vivek has been roped in to do a one minute documentary.

His selection is apt as he always believes in packing comedy with a subtle message and in each of his film, he has been found to deal with some or the other vices of the society. In this short film Vivek would advise people not to litter and spit in public places in his own inimitable fashion which would be screened in all the theatres. Cinema being the powerful medium and cine stars its powerful ambassadors, this short film with Vivek as the protagonist is sure to benefit Chennai.

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