The
model and actress Mallika Sherawat
has asked for – and been given
– three crores and fifty lakhs
for a single ad: the highest fee apparently
paid so far to a model in Indian advertising.
Earlier, for the film Aap Ka Suroor,
Mallika had asked for 1 and half crorers
just for a few scenes. The present
ad in question isfor a new CD company.
When
asked about
this rather high figure, Mallika said that
such a sum for an actor at the peak of her
career was not unusual. What will be tougher,
she added, is staying on top and commanding
such prices in the future.
