DAY 1 AT THE FICCI
Shah rukh Khan
March 17, 2010
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From the glamorous inauguration by Katrina Kaif and the release of the FICCI - KPMG report by the Honorable Chief Minister of Maharashtra Mr. Ashok Shankarrao Chavan to the spectacular finale of day 1 with dance performance by the India Got Talent finalists - The Prince Group and the Fashion show, the first day had been grand to say the least.

And here are the major highlights of Day 1.

- Piracy still continued to be the major discussing factor and Yash Chopra’s plea for passing the Gunda Act immediately got an affirmative response from Ashok Chavan.

- 'My Name is Khan' became the most discussed film in the event being the biggest revenue earner overseas and for the fact that Karan Johar sitting on the dais for two sessions and Shah Rukh Khan in one. Followed by 3 Idiots.

- Shah Rukh called marketing of films as a science and asked the Indian film industry to follow the path and techniques of our intelligent and experienced cousin - Hollywood. He rubbished the very genre of crossover films as he said there is no such thing. This, in fact, contradicted the very next session which was about crossover films moderated by his friend Karan Johar.

- The session - 'INDIAN FILMS GOING GLOBAL: CAN OUR FILMS REALLY CROSSOVER?' slowly turned out to be the clash of My Name is Khan and Firaaq and according to Vijay Singh, CEO, Fox Star Studios India 'My Name is Khan' has already grossed over US$ 21 million till now in the overseas market.

- The session also discussed about the need for star system and the need for a strong screenplay. Nandita Das, the director of Firaaq, explained the need for the filmmakers’ belief on a subject to be properly mirrored by the distributor and exhibitor for a movie to crossover successfully

- The session - 'BIG BUDGETS AND BIGGER FLOPS: WHAT AILS OUR MOVIES?' was very informative and Ramesh Sippy's speech on the evolution of movies from 'Sholay to Chandini Chowk to China' became the highlight. Understanding the need for the relevance to budget to content produced was justified by a small grid they came up with which said the content was the king irrespective of the budget. The need for a star to support a big Idea was also discussed by the speakers.

- And the final session on - SCRIPTWRITING by Steven De Souza a renowned Hollywood scriptwriter was well received by all.

Overall, day 1 had been a mix of content and glamour with the second slightly getting an upper-hand.
Tags : FICCI , Katrina Kaif, My Name is Khan, Shah rukh Khan, Karan Johar, Nandita Das
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