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FICCI FRAMES 2010 - DAY 3 - HIGHLIGHTS |
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March 19, 2010 |
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Day
3 went in a hurry with the 'Film Industry Anti-piracy
Coalition Launch', the historical launch of
an anti-piracy alliance between the Hindi film
industry and the Hollywood studios with the
keynote address by Dan Glickman, Chairman, Motion
Pictures Association of America (MPAA). The
alliance ensured Hollywood's greater support
in curtailing piracy of Indian movies abroad.
The Future of Film Marketing: Growing Ancillary
Revenues session aimed at the alternative streams
of revenue generation and many valid points
were put forth by the delegates and the dignitaries
on the dais.
The session on 'Music Industry: Remedies for
Revival' concluded with the fact that the industry
has to understand that it is no longer easy
to sell their hard discs but should find out
more innovative ways to sell their music to
the masses.
The session 'Entertaining India in the Next
Decade' talked about the future of the media
industry content-wise, movie-wise, theatre and
music but everyone did miss the keynote speech
by Kamal Haasan who was unable to attend the
function.
The Valedictory Session followed with Ashok
Amritraj, CEO, Hydepark Entertainment lightening
the mood with his speech but the session dived
back to seriousness when the Minister of Information
and Broadcasting, Ambika Soni addressed the
all-important Piracy issue and about the need
to revise the service tax on films. The session
also took questions and Harish representing
Behindwoods.com asked her about the need for
revising and capping the multiplex ticket price
which was properly noted down.
And finally to end the three-day long successful
FICCI Journey a glamorous award function was
carried out which awarded excellence in Television
and Films. A.R. Rahman and Shah Rukh Khan won
the Global Icon of the year and Global Entertainment
and Media Personality award, respectively.
3 idiots got the best film and best director
award and Amitabh Bachchan and Vidya Balan got
the prestigious actor and actress award for
their performance in Paa. Pritam Chakraborthy
was awarded the best music director award for
Love Aaj Kal. And Ranbir Kapoor deservingly
won the best entertainer award.
Overall, the three days of information and glamour
ended with fireworks and a promise of a better
year for media and entertainment. |
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| Tags
: FICCI,
Yash
Raj Films, UTV
Motion Pictures, Eros
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