SS RAJAMOULI HITS OUT AGAINST 100 DAYS, 175 DAYS RECORDS

Director SS Rajamouli is fresh from delivering one of India's biggest ever blockbusters (which completes 50 days today, the 28th August) but he has insisted that Baahubali won't be extended in theaters just for the sake of these false milestone records such as 100 days, 175 days and so on. In an extended message in his social media platforms, this is what he had to say, amid widespread acceptance from movie buffs and fellow peers from the industry. 

 

"Record number of 50 days, 100 days, 175 days are things of past. Today, films are being released in 1000′s of screens and run is over by 3 - 4 weeks. Few main screens might still give shares, but mostly the run is over. It is very sad when some fans ask for an extension, sometimes paying out of their pockets and sometimes asking the exhibitors to do so.

 

Friends..! what do we gain out of these false records??

 

Audience have given us a memorable victory, that we will remember for the rest of our lives. What more do we need? Our industry is plagued by this issue for a long time. Let’s not be a part of it. It is high time we stopped this. Baahubali will run in theatres that are yielding shares. If not, it will make way for other new films to follow. We will NOT block theatres for false records."

 

There can't be a more relevant message from one of India's foremost directors! Hats off Rajamouli!