PULI'S PERFORMANCE IN NORTH AMERICA - AN EXCLUSIVE REPORT

ATMUS Entertainment had released Vijay's Puli in North America - both US and Canada. They were expecting the total North American gross to cross 1 million USD (6.48 crores) which was their break-even figure too. So, how has the film performed there?

 

The total US gross of Puli till date is reported to be around 187,000 USD (1.21 crores) while the lifetime US gross is expected to reach about 192,000 USD (1.24 crores). In Canada (where Vijay is really big in stature), Puli has grossed around 120,000 Canadian dollars (60.21 lakhs) and the lifetime gross is anticipated at around 150,000 Canadian dollars (75.2 lakhs). So the total North American lifetime gross of Puli is expected to reach around 2 crores which is nowhere near the break-even figure of 6.48 crores.

 

The distributors claim that in the US, the film could have done about 150K to 200K USD more, if premiere shows had happened as planned. All these premiere shows were pre-booked houseful everywhere it seems, and were unfortunately cancelled. ATMUS had also apparently given out free passes for over 6000 people on premiere day, that were used in the following days, causing revenue to drop further.