''Comedy, horror and films with grandeur are the genres that work today'' - Aascar Ravichandran

Master Producer Aascar Ravichandran, who awaits the release of the Shankar - Chiyaan Vikram magnum opus I, talks about content, marketing and audience's sensibilities.

 

According to him, "Comedy, horror and films with grandeur are the genres that work today. Meaningless publicity gimmicks are being brushed away by the public and success meets and posters are being laughed at."

 

He adds, "Generally superhit films will always be appealing to the entire family and will be devoid of violence and sex. From the times of MGR, this has been the case. Jackie Chan also follows a similar formula, to appeal to the entire family. A good wholesome family-based entertainer will never fail."