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Radha Mohan’s upcoming bilingual Tamil-Telugu film, Gouravam, that stars Allu Arjun’s brother Allu Sirish in the lead had an innovative audio launch for the Tamil version. The launch of the Tamil audio took place on a popular TV program that encourages healthy debate and discussion.

In an attempt to top that, the makers of the film, Duet Movies, are planning to have the Telugu version's audio launched during the IPL match between Sunrisers Hyderabad and Pune Warriors. The game will be held at the Uppal Stadium in Hyderabad and the film’s cast is likely to make an appearance at the ground to promote the film’s music.

The movie has cleared the censor board with a ‘U’ certificate and is looking for a release on April 19^th.