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Massive social media influence helped BJP in 2014: Study

A Stanford University study has revealed that BJP's social media strategy helped it sweep the general elections in 2014. The researchers analysed over 18,000 tweets from politicians along with 15.5 million user accounts over 6 months. The Study further analyzed 15.5 million Twitter user accounts and 18 million tweets to gauge the popularity of various parties including BJP, Congress, and AAP.

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