E- commerce giant Amazon announced on Monday that the company in partnership with Bollywood actor Amitabh Bachchan will be creating a celebrity voice for its digital assistant, Alexa. The actor is going to be the first celebrity voice for Alexa in India and the feature will be available later this year.
However, Bachchan’s voice is not going to be available for free though. In a blog post, Amazon announced that users might have to purchase the celebrity’s voice experience for Alexa. “It will include popular offerings like jokes, weather, Shayaris, motivational quotes, advice and more,” the company announced in its post.
It doesn’t seem like Bachchan’s voice will be available for free though. In a blog post, Amazon said users will have to purchase the voice experience for Alexa. “It will include popular offerings like jokes, weather, shayaris, motivational quotes, advice and more," the company said in its post.
“While Bachchan is the first celebrity voice from India, he isn’t the first one globally. The company first worked with a celebrity in the United States (US), when it introduced actor Samuel L. Jackson’s voice for the voice assistant. In fact, many social media users had asked Amazon to work with Bachchan at the time. The company has also used professional voice actors in the past, to enable impersonations of Shakespeare and Mark Twain. There are also ways to tell Alexa to have Tonight Show host Jimmy Falon tell you a joke,” Livemint cited in its report.
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