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By Vinershea | Jul 08, 2020 07:47 PM

Multinational IT services firm - Tech Mahindra, who is a provider of digital transformation and business reengineering services announced the launch of a new digital platform. The platform has been named as 'Blockchain which is Contracts and Rights Management System' (bCRMS) for the global media and entertainment industry. 

techmahindra launch blockchain platform for media entertainment

This platform will help in designing to enable production houses and content creators to track revenue, royalty payments, manage rights and address content piracy by leveraging IBM blockchain. 

As per a press release, Tech Mahindra’s bCRMS platform is built on open source Hyperledger Fabric protocol which utilizes techniques like content hashing and forensic watermarking to track and trace content. This technology can be used across other industries like trade, finance and healthcare that have a requirement for intellectual property and secured digital content. 

Highlighting about its features; this platform which is built on IBM Blockchain, will restrict unauthorized access and redistribution of digital content, mitigate content piracy and manage royalty payments.  

Rajesh Dhuddu, Blockchain and Cybersecurity Practice Leader, Tech Mahindra, said, “Fragmentation in the media and entertainment (M&E) landscape has had a profound impact on media consumption. Both media production houses and OTT (Over The Top) players are creating intriguing content to improve customer stickiness and gain market share. This has led to an exponential increase in fraud with revenue lost due to online piracy estimated to approximately $50 billion by 2022."

According to Economic Times report, it is designed to be scalable and empowers artists, fulfilment partners and distributors with a clear, automated system for accessing and managing payments.

"As part of our TechMNxt charter, bCRMS is developed to usher in the next generation of digital rights management systems for the media and entertainment industry that orchestrate the entire media content life cycle workflows across pre-production, post-production and distribution phases to enhance revenues, pre-empt contracts or rights infringement and focus on redefining end customer’s content consumption experience," he added.

Tech Mahindra is deploying bCRMS on IBM Blockchain for linear broadcast and Over-The-Top (OTT) service providers. Also, the firm, is part of IBM public cloud ecosystem to help clients transform their operations and accelerate their hybrid cloud strategies and use blockchain technology to help foster trust and transparency across industries, Economic Times further reported.

Meanwhile, Alistair Rennie, general manager, IBM Blockchain said, “Digital rights management is a pressing problem impacting artists, content creators and advertisers worldwide, potentially costing the industry billions every year. Tech Mahindra’s innovation using IBM Blockchain helps address this challenge with a new approach that offers the digital media market the ability to track the quality and authenticity of content as well as track downloads and usage of content in a clear and flexible manner."

Tech Mahindra, who has continued its focus on leveraging next-generation technologies including blockchain, to disrupt and enable digital transformation, and to build cutting-edge technology solutions and services for customers globally. 

The multi national firm provides a holistic framework called ‘Block Ecosystem’ comprises of various levers: Block Studio, Block Engage, Block Talk, Block Geeks, Block Accelerate, Block Access & Block Value, which can be used to create applications that are architected on innovation and human excellence that can assist clients to build Blockchain-Platform-as-a-Service (BPaaS), System Integration and Product Engineering Services on IBM Blockchain, ET adds. 

அரசியல், விளையாட்டு, நாட்டுநடப்பு, குற்ற சம்பவங்கள், வர்த்தகம், தொழில்நுட்பம், சினிமா, வாழ்க்கை முறை என பலதரப்பட்ட சுவாரஸ்யமான செய்திகளை தமிழில் படிக்க இங்கு கிளிக் செய்யவும்      



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