Social Offline, a chain bar outlet, reportedly announced that it would be giving customers shots and beer for Rs 31 every time Prime Minister Narendra Modi used the word 'Mitron' during his address to the nation on New Year's Eve today. Addressing 'Bhaiyon aur behno,' the bar said the '#KaaleLeloPurpleDedo' offer can be claimed between 7:30-8:00 pm. Notably,  Social Offline has outlets in Delhi, Bengaluru and Mumbai.