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Free tickets for Sivaji
By Behindwoods News Bureau.
May 26, 2007
With the imminent release of Sivaji on June 15, the Boss is still throwing out surprises.

The general trend in the film industry is to give away free tickets of a new movie to presspersons. The reason behind this is to gauge as much publicity as the movie could garner. But Sivaji being The Boss does everything in style and differently.

The decision-makers felt that the presspersons' Sivaji experience must be unique. As a result it has been decided to distribute four tickets for every pressperson.

Speaking to a behindwoods correspondent Abirami Ramanathan said: "as a part of promotional offer we have decided to give away four tickets to every pressperson so that they can enjoy the movie along with their family."

With this free ticket plan, Sivaji, which is already cashing in on its high-end publicity, is sure to get into the good books of the media too.
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