A different take by a director with different bend of mind
September 29, 2009

Parthiban in the film industry is known for his ‘out of the box’ thinking, be it his films or his film invites or the greeting cards that he sends to his friends. His creative mind is well known in industry circles. Currently he is busy with Vithagan, a film where Asin look alike Poorna of Muniyandi Vilangiyal Moondram Aandu fame shares screen space with him. Recently a song was shot in Chennai with a set erected specially for this purpose. Though there is nothing new in it, the content of the song has drawn a lot of attention.

The song that was shot was all about global warming which is of serious concern to nations across the world. Even though there are many forums which discuss this issue, this is the first time it is being talked about in a film song. If an issue had to reach the masses, there could not be a more powerful and better medium than the entertainment segment to make an impact. Kudos to Parthiban for using the film song for this purpose!

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