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“Rahman not only had the
best of musical talents, he was
also able to adapt to the latest
digital technologies in his works,”
said Rajiv Menon. He was addressing
a niche audience, today, November
19, 2009, the second day of the
two-day long FICCI Media and Entertainment
Business Conclave in Chennai. Rajiv
spoke on the topic ‘Redefining
Film Making: Crossing new frontiers
in digital’. The session also
saw eminent personalities from the
business including Bill Lovell,
Digital Media Head, ARRI Media,
Balaji Gopal, Digital Cinema Designer,
Richard Cardran, Media Strategist
and Ravi Velhal, Content Policy
and Standards Strategist, Intel.
Rajeev drew references from Rahman’s
career to demonstrate that the success
of a creator lies in adapting himself
to the latest technical advancements.
While referring to his stand in
digital technology, Rajiv said that
he is ‘married to film but
in love with digital’.
The session also introduced the
latest in digital technology including
cameras and other equipments. In
his brief address, Richard Cardran
screened a short movie titled ‘escape
from city – 17’ made
by two brothers of Canadian origin.
The movie’s amazing special
effects, he said, was adapted from
few video games and that the entire
project only cost under US$ 500
for the producers. The gathering
ended with a Q & A chat session.
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