The new-gen digital camera,
Arri Alexa is here, finally! Ideal for shooting
feature films, music videos, documentaries
and much more, this is a boon for all involved
in that profession. Good news is that Anand
Cine Service, which is into its 25th year
of service, is the first in India to bring
this digital camera.
The camera will be exhibited at the upcoming
Cinema–Broadcast Today 2010 exhibition
scheduled for 23, 24 & 25th July 2010
at the Chennai Trade Centre, Chennai, India.
The press note about this camera states, “Compact,
ergonomic and lightweight on one hand, robust
with ARRI's legendary reliability on the other,
ALEXA's new Super 35 format sensor delivers
amazing images with a base sensitivity of
EI 800, low noise and an unsurpassed dynamic
range of 13.5 stops. ARRI Imaging Technology
(AIT) captures organic, film-like images unlike
any digital camera, with natural color rendition
and pleasing skin tones.” .