And now Eros has just signed a 3-year content
licensing deal with Aksh Optifibre Ltd (a
large-scale manufacturer of cable and optical
fibre) on an upfront fee plus revenue share
basis. Through this agreement Eros’
Bollywood content will be distributed on
A-Tel, Aksh’s IPTV platform.
This will be a video on demand service,
allowing A-Tel subscribers access to Bollywood
movies in the comfort of their homes. In
addition to movies, they will air music
videos, new film promos, celebrity interviews,
and award nights. “The collaboration
with Eros International, said A-Tel’s
MD, Dr. Choudhari, “is to provide
world class entertainment to our A-Tel subscribers."
In turn, Ms. Jyoti Deshpande, Commercial
director of Eros International, spoke of
the agreement, saying, "Eros is a leading
pioneer in new media initiatives within
the Indian Entertainment sector and is pleased
to be providing Aksh with a movie service
for their IPTV platform, leveraging our
blockbuster film content."