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Sivaji audio – first week report – with statistics
Behindwoods Editorial team (New York, USA)
Are you one of the die hard fans of Rajinikanth or A.R.Rahman who eagerly wants to know how the audio of Sivaji is doing? Well, the verdict is out and it’s a clear thumping victory for one of the best teams of Indian Cinema history (AVM-Shankar-Rajini-Rahman).
AVM CEO Mr. S.C.Babu while talking to Behindwoods correspondent in the US, revealed that the audio of Sivaji which opened up on April 2nd is seeing one of biggest sales of recent times. There was a pre-order of about 105,000 CDs and 90,000 cassettes, before the release. Repeat orders were received even by the close of the first day and many retail outlets reported stock outs. As on date, the total CD sales has notched up to about 140,000 and cassettes have touched 108,000. Orders are continuing to come in from all parts of Tamilnadu. On the overseas front, the sales of CDs in Malaysia and Singapore are reportedly setting new records.
The figures given above are specific to Tamil music. 'Sivaji - The Boss' in Telugu has been licensed to Aditya Music and have reported brisk sales in Andhra Pradesh (figures not available). As regards the overseas audio sales, Ayngaran international couldn’t be contacted for details.

On the ring tone department, two lakh ring tones have been downloaded as of yesterday. The popularity rating for ring tones of Sivaji songs are – Adiradi tops the list, followed by Vaaji and Style finishing a close third.
Ringtones and true tones of Sivaji songs have been available for just a few days now, but they have already broken some records. The numbers are expected to increase sharply when more cellular operators will be offering 'SIVAJI' downloads on their networks.

Seeing this frenzy, something that happens only for a Rajni movie, the producers are planning a real treat for all Rajni fans. Imagine anyone calling you on your mobile being greeted with ‘Naan oru thadava sonna, nooru thadava sonna mathiri’ in superstar’s voice!! That’s exactly the trend that is going to hit the whole of Tamil Nadu soon.
As reported by us earlier, punch dialogues of Sivaji as caller tones; imagine the response. You won’t be able to make three calls in a row without hearing the superstar. That is brand Rajni for you!
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