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Actor – Important too.
When you look at Rahman’s list of movies in Tamil you will see that there is complete lack of associations with any of the younger crop of Superstars. Rahman’s partnership with Rajini and Kamal has been very successful with two huge hits with both of them. But apart from them, very few movies with the next set of actors like Vijay, Ajith, Vikram or Surya and no projects with the third set of actors like Simbu, Dhanush, Srikanth, Vishal and Jeyam Ravi. When it’s a big star’s movie, the opening is huge and expectations are high. Even average music seems to thrive on such conditions.
A.R.Rahman
Unfortunately, Rahman off late has not been privileged with this luxury except for Ayutha Ezhuthu and Sillunnu oru kadhal. “A movie’s opening and performance seems to compliment audio sales these days”, says a representative at Music world, Chennai. When there are no stars in the cast, the opening for the movie is not huge. Ah-Aah, E20U18, Kangalal Kaidhu Sei and Parasuram are some of the projects that the maestro would have avoided just on the basis of lack of good story or cast.
 
Actors Movies Box-office Result
Ajith
Pavithra
Kandukondain Kandukondain
Godfather
Flop
Hit
Not yet released
Kamal
Indian
Thenali
Hit
Hit
Madhavan
Alai Payuthey
Aaiyutha Ezhuthu
Kannathil Muthamittal
Paarthale Paravasam
Hit
Flop
Avg
Flop
Rajini
Muthu
Padaiyappa
Baba
Sivaji
Hit
Hit
Flop
Not yet released
Surya
Aaiyutha Ezhuthu
Sillunu Oru Kadhal
Flop
Avg
Vijay Udhaya Flop
Vikram Puthiya Manargal Flop
Conclusion

Though there has definitely been a lapse in selecting projects in Tamil, it’s just a matter of time before the Madras Mozart rises back to his legendary position in Kollywood. “Sivaji with Shankar and Rajini has generated huge expectations and is most likely to open the floodgates for audio market”, adds an official from Star music. We sincerely hope Rahman takes the extra care in selecting projects down south and wish him all the best in his endeavor.
 
 
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