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Varalaru vs Vallavan – Diwali movies sales report
Diwali, the festival of lights is seldom complete without a plethora of movies making their way to the theatres. For most film-buffs in India, watching a movie on Diwali day is a ritual by itself! The film industry, over the years has made note of this fact, and ensures that it makes gargantuan revenue, by lining up movies as Diwali releases.

Kollywood has witnessed several timeless Diwali clashes at the box offices, with memorable battles between the likes of Sivaji–MGR, Kamal–Rajini and more recently Ajith–Vijay! This year promises to be a greater showdown at the box-office, with nearly 10 movies waiting to hit the marquee!! There are also some conspicuous absentees for this year’s Diwali like Vijay, Vikram and Surya.

The talks, however, is centred on Ajith’s ‘Varalaru’, which has been lying in the cans for a very long time and Simbu’s ‘Vallavan’.

The expectation is also quite reasonable on Saran’s Vattaram. Of course, Vijayakanth’s ‘Dharmapuri’ and Jeeva’s ‘E’ could be dark horses.

The sources in the film industry averred that already 15 areas throughout Tamil Nadu had been sold out for Varalaru with the figure netting between Rs.10 to 12 crores. The information gained ground so far is that Vallavan, whose songs like ‘Loosu penne’ and ‘Aaha Vandhiruchu’, are already a rage among the youth, has been marketed out in 13 territories and the figure comes to a whopping sum of eight crores.

‘Dharmapuri’, the Vijayakanth starrer, has been sold for a price of seven crores. This has bolstered the prospects of the movie, especially after the good showing of Captain’s last released flick, ‘Perarasu’.

‘E’, has garnered a territory share of three crores. The trailer has already evoked a positive response in the film circles, which seem to be bedazzled with the technical niceties of the movie. This offbeat venture by award winning director, S P Jananathan might well do the trick at the box -office.

‘Thalaimagan’, the centennial movie of Sarath Kumar, promises to be a wholesome entertainer in the genre of an action-thriller. Around eight territories have purchased the movie for a net sum of five crores and the distributors are keeping their fingers crossed, since the actor’s movies have not done well in the recent past.

The other movies, which are joining the ‘Diwali release’ bandwagon, are ‘Thirumagan’, the S.J.Suryah starrer and Arjun’s ‘Vaathiyar’.

The sources feel that these movies have only a small chunk of the territorial distribution and have done moderate sales.
No complaints from Srikanth’s Kizkakku Kadarkarai Salai, which has done reasonable business in most of the areas. R S Anthanan, manager of Srikanth, is producing this film. Anthanan himself has retained the distribution rights of the film in Chennai city. Bhavana joins Srikanth in this film, which happens to be her second venture as heroine in Tamil after Chithiram Pesudadi.

However, in the ultimate analysis, the winner of this battle is unknown. An array of choices is in the offing for movie lovers this Diwali.
Kizhaku Kadarkarai Salai
Though the Hobson’s choice is on Ajith’s ‘Varalaaru’ and Simbu’s ‘Vallavan’, things might well take a different turn- around once the theatrical release takes place and the initial hype and hoopla settles down.

With less than three weeks to go for the movies to pop out of the cans, the producers may solicit controversy to prop up their products. Whatever the grapevine in the trade feels, few fans are complaining, as they are all set to enjoy a grand Diwali feast of movies!!
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