Tunes and Ringtones – Ringing
in the Money!!
phone service providers have always
been known to lean towards rather
creative methods when it comes to
marketing. Taking advantage of our
seemingly endless obsession with movies
and everything related to the cinema,
these service providers are having
the last laugh.
Ringtones has always been a way for
cell phone users to showcase their
way of thought. In fact, ringtones
manage to bring out the user’s
tastes, preferences as well as their
cell phone users cant seem to have
enough of them, the service providers
have also pulled all stops on this
A certain service provider allows
the listener to program a chosen song
to be played when the caller is waiting
on line, creatively named “Hello
Tunes”. In no time at all, Hello
Tunes have become the rage among fans,
who just need an excuse to associate
themselves with their favourite stars.
the movie producers as well, the craze
with cell phone add-ons like these
has become another new avenue to rake
in the big bucks. A case in point
– Producer Salem Chandrasekhar
sold the song, “Suttrum Vizhi
Sudarae” from Gajini (incidentally
the most popular Hello Tune) to an
agent for 11 lakhs, who in turn sold
it a to service providers for a whopping
60 lakhs! While previously Rajini’s
“Amma Endrazhakadha” song
was leading the virtual charts, now
it is the turn of the wildly popular
“Vaazha Meenu” from Chitthiram
Paesuthadi to show the way.
not just fans who are ensnared by
the power of mobile entertainment.
From what we have heard, even movie
stars are ardent advocates of Hello
Tunes. Vikram’s phone crooned
“Devuda Devuda” till a
while back, before shifting to “Sollitharava”
from his own movie Majaa. Likewise,
Simbu prefers a song from his own
film, “Enn Aasai Mythiliae”,
while music director Bharadwaj’s
phone tells you to “O Podu”.
Acting legend Kamal Hassan has chosen
“Then Paandi Seemaiyilae”
for his phone.
for ringtones, the pair from Kaakha Kaakha,
Surya and Jyothika, have both decided to
jam to “Uyirin Uyire”; and Madhavan’s
somber phone chants the Gayatri Mantra on
For the mobile phone user, it really is
time for the “music to take control”.