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Virat Kohli refuses Pepsi deal

Indian skipper Virat Kohli may be on the verge of making big changes to his brand endorsement deal with Pepsi over concerns that colas don’t chime with his desire to champion fitness. "If I myself won't consume such things, I won't urge others to consume it, just because I am getting money out of it", said Kohli. Kohli has been associated with the brand for last six years, and his contract just got over. Pepsi is keen to have him onboard.

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