Santhosh Jeyaseelan
Chennai
behindw@behindwoods.com

The threat of VCD’s urged the film makers to do something new to bring the audience to the theater. One such thing was the digital cinema revolution. It actually started in Hollywood. slowly, the fire is spreading here also.

Chennai’s Abirami complex was the first cinema complex in India to go completely digital. In all the four theatres of the complex Real Image Media Technologies has heralded the coming of a new technological revolution in the film industry with the installation of Qube XP hi-def Digital Cinema Servers. The digital format can greatly reduce the cost of prints and thus the cost of production and distribution but more than anything else can enhance the quality of films.

A digital movie can mean a much wider release enabling screening of the movie in hundreds of theatres across the state on the very first day. More theatres releasing a new film on Day 1 means more audiences flocking to the halls in the first few weeks, increasing collections dramatically. The cost of film prints, which is currently 20 per cent of a film's production cost, is reduced to a minimum so there is an additional risk for a distributor to plan a large release. A completely digital release will remove all possibilities of video piracy since there will be no physical prints to copy form.

The first movie which was released in this manner in Abirami complex was Thalaivar’s Chandramukhi. The film is successfully running crossing 160 days. This has marked the entry of digital revolution in Tamil cinemas. Recently, a function was held in Abirami Multiplex to felicitate Ram Kumar, the producer of the movie, for the digital running of the movie. He was honored by Abirami Ramanathan.

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