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Shankar's formula of making movies --- Quite interesting
Before release of the movie:

1. Shankar is always known for giving sizzling music. The Rahman-Shankar combination has always managed to break and create records.

2. He makes sure everybody in the state knows about the release of his movies. Students and youth would definitely hear and see the posters but the office goers and parents are the ones who are to be informed coz they are the ones who contribute to the actual profit and success of the movie.

3. Trailers are shown in all the local TV channels and that too before the news and the most popular serials.

The movie formula:
1. He starts of smooth by introducing the characters and a fancy song with a good tune and great visuals.

Gentleman : En veetil thotathai... (little different..song comes after the first robbery...but good tune)

Kadhalan : Urvasi Urvasi...(Heppy)

Indian : Akadanu neenga...(Heppy)

Jeans : Colombus Columbus...(Heppy)

Mudalvan : Shakala Baby..(Heppy)

Boys : Girl Friend...(Heppy)

Anniyan : Kumari.... (good tune)
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