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Ambani targets the Bachchan family
June 26, 2008

Anil Ambani's Reliance Big Entertainment (RBE) has reportedly entered into Rs. 1500-crore pact, which would include film production, reality shows, TV serials and internet and mobile content, with the Bachchan family. The Bachchan family will provide all the creative inputs while RBE will take care of the managerial, marketing and

Amitabh Bachchan

distribution of the projects. In a press release the Big B said: "I am delighted, with the coming together of Reliance Big Entertainment with members of my family and myself. I look upon this association as a progressive step towards the future, and a healthy marriage between creative output and professional corporate management."

RBE had already announced in Cannes earlier this year that it had entered into agreements with Hollywood stars George Clooney, Nicolas Cage, Jim Carrey, Tom Hanks and Brad Pitt and moviemakers Chris Columbus and Jay Roach. Discussions are also on with Steven Spielberg's DreamWorks to fund up to $1.5 billion for their new venture.

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