MASTER DARSHEEL’S DAY OUT IN CHENNAI
Darsheel Safary
July 24, 2010
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Master Darsheel Safary, popularly known as Ishaan of Taare Zameen Par, is in Chennai for the launch of brand "Choco Lait Kidz" and the release of the DVD "Sweet Values" in association with Saregama Kids. Choco Lait productions is the brainchild of Shoba and Sonu Kumar and has a vision of building a social networking community for kids through various projects.

The "Sweet Values" DVD is a musical melody made to grab the attention of children. Interestingly all the performers in the presentation have been handled by kids aged between 2 and 9. Presented by a charming 9 year old brand anchor S. Bharathi, each song has a simple message imparting good thoughts and behavior in the kids. Speaking about the DVD which is a complete entertainer set to international standards, BR Vijayalakshmi GM, Audio Visual Media, Saregama said, “Sweet Values imparts values in a very entertaining and fun way, not at all like preaching or even teaching".

The launch function of Choco Lait Kidz and Sweet Values will be held on 25th July (Sunday) at Sivagami Pethachi Auditorium in MCTM school, Mylapore. Sweet kid Darsheel will be unveiling the brand and launch of Choco Lait Kidz badge while Dr. MB Nirmal, chairman of Exnora International will release the Sweet Values DVD.

Interestingly, Rhymeskool Vol I, the flagship project of Saregama Kids, with Katrina Kaif and AR Rahman has been topping the charts all over the country since its release in June.

Tags : Darsheel Safary, Taare Zameen Par
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