With Pepsi vigorously pursuing the "Youngistan" campaign, the company decided to opt for younger film and sports icons. The end result? Shah Rukh Khan is no more the brand ambassador of Pepsi. Though SRK had appeared alongside Ranbir Kapoor in the Pepsi ad, the new deal paved way for his total exit. When contacted, Shah Rukh confirmed the news. Earlier, sports icons like Sachin Tendulkar, Rahul Dravid and Saurav Ganguly paved way for the younger generation in brand endorsements.