RRR Others USA

The craze surrounding Valimai Update

Despite the film's title being announced on October 2019, there was no update regarding the film's first look. With fans getting restless and demanding an update regarding the film for several months, there was a rise in tweets with the hashtag #ValimaiUpdate. And it had become a routine for fans to come up with quirky ideas to catch the attention of Thala fans, the general public and more so, the makers of the movie for an update regarding the movie's release.

During the Test series between India and England, fans had called out to R Ashwin from the stadium, and even Moeen Ali, for updates. Then it reached Southampton with a fan holding a placard during the ICC World Test Championship final between India and New Zealand. It also travelled to the Euro 2020 football match. If that was not all, Ajith fans were also seen requesting the then Chief Minister Edappadi K. Palaniswami for an update.

This year, hashtag #Valimai has topped Twitter’s list of the most-tweeted hashtags, thanks to the tribe of Ajith’s loyal fans. It was also reported that the film had reportedly earned Rs 200 crore at the pre-release business.