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Earlier, while speaking of the VPF (Virtual Print Fee), veteran director Bharathirajaa, who’s also the President of the newly formed Tamil Film Active Producers Association, had said that the VPF fee won’t be given anymore since about 12 years of payment has already been done.

VPF waived off Bharathirajaa updates new Deepavali releases

Very recently, Qube had announced that the VPF fee will be waived off for about two weeks. The press release read as such:

Qube Cinema, a leading provider of end-to-end digital cinema technology solutions, has announced a 100% waiver of Virtual Print Fee (VPF) for the month of November 2020 for all filmmakers to help release new movies post the lockdown. The COVID-19 pandemic has brought cinema production and distribution to a grinding halt. As different industries are slowly resuming business, Qube believes that it is imperative that all stakeholders in the industry support each other during the revival.

Qube is of the understanding that providing this full discount on VPF would enable producers and exhibitors release new movies during the festive Diwali season, help kickstart cinema operations and finally get the industry back on its feet again. Only charges for logistics of content delivery and key management, both for DCI and E-Cinema content, will be applicable.

Qube wishes everyone a happy and prosperous Diwali and hopes to see audiences celebrating in style back at the theatres.

Now, Bharathirajaa has reacted to the same and said that while it’s welcome that such a step has been taken, new Deepavali releases will be screened only for the time the VPF is waived off.

You can view the press release in its entirety below.

VPF waived off Bharathirajaa updates new Deepavali releases

Earlier, while speaking of the VPF, the veteran director had said in a letter that they would only be able to remit a one-time payment to these digital companies for mastering, cloning and delivery. Theatre owners need to pay the lease vis-a-vis projection facilities. Producers can’t foot this bill.

VPF waived off Bharathirajaa updates new Deepavali releases

We will have to wait and watch as to what answer the digital media companies have in store for the above mentioned announcement.

பிரேக்கிங் சினிமா செய்திகள், திரை விமர்சனம், பாடல் விமர்சனம், ஃபோட்டோ கேலரி, பாக்ஸ் ஆபிஸ் செய்திகள், ஸ்லைடு ஷோ, போன்ற பல்வேறு சுவாரஸியமான தகவல்களை தமிழில் படிக்க இங்கு கிளிக் செய்யவும்      

VPF waived off Bharathirajaa updates new Deepavali releases

People looking for online information on Bharathirajaa will find this news story useful.