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Airaa is an upcoming tamil horror thriller film starring Nayanthara, Kalaiyarasan, Yogi Babu and others. It is directed by Sarjun KM and produced by Kotapadi J Rajesh under his banner KJR Studios.

Airaa becomes the first Tamil film to do this bus promotion for a movie

KJR Studios is busy promoting Airaa film. The latest and the most innovative promotion they have done is the #Airaaonwheels. The team has taken over a bus that is covered by Airaa Posters.

This bus will roam around Tamilnadu for the next two weeks until the movie release. This has been to explore more promotional venues for the movie. It is the very first time a tamil film is adapting such promotion techniques and Airaa becomes the first tamil film to promote their movie using a bus all over Tamilnadu. The bus looks cool with Lady Superstar Nayanthara’s posters all around it.

Airaa is all set to release in theatres on March 28. The trailer and sneak peek videos of the movie have already had good reception. Nayanthara is currently shooting for Thalapathy 63, with actor Vijay, which is directed by Atlee and produced by AGS Entertainment.