Neethane En Ponvasantham is one of the most anticipated films of the year. Gautham Menon and Ilaiyaraja make for an exciting combination and Jiiva and Samantha are like the bonus features. Following the music launch of the film which also doubled as a nostalgic trip backwards in time to revisit some of Ilaiyaraja's finest work, the craze for the film and its music is at an all time high.
The audio CD is selling like hot cakes and the film is also getting a record number of hits on YouTube. Critics and fans alike are impressed with the album and so it is small wonder that it appears to be going viral!