Directors Rajpaa Ravi Shankar and Kadaha Thirumavalavan have come up with an innovative strategy to market their upcoming film, Ajanta starring Ramana and Vandana Gupta. If people bring a news paper ad of the film to the theater, they’ll get a ticket for first show for Rs 20. Bringing three ads will make them eligible to get a ticket for Rs 10 each on Friday and Saturday.
Isaignani Ilayaraja has composed music for the film. While talking about the film, director Rajpaa Ravi Shankar said that the first 15 minutes of the film will be high on the glamour quotient and will have absolutely no glamour in the rest of the film.
Will this new strategy work among the audiences? Will have to wait till the release of the film.