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Walt Disney forays into Indian industry
By Behindwoods News Bureau.
June 12, 2007
Two of the biggest production houses, one belonging to Hollywood and the other from Bollywood have decided to join forces. Yashraj films are coming together with Walt Disney Studios to do what they are best at, make movies that entertain us. Both these production houses are arguably the biggest in their industries and are both steeped in very rich tradition.
The tradition of Walt Disney needs no mention here as it might be one of the oldest production houses of the world still in big business.

When these production houses collaborate naturally everyone will be curious to know what they are up to. Well, this collaboration will play more to the traditional strong point of Walt Disney, animation feature films; that’s how they started off. The joint venture is aimed at producing a set of animated feature films for a large audience. Both the studios will contribute equally in all aspects of the film making process. The first of the series of planned films will come out in 2008 and has been titled Roadside Romeo. Adithya Chopra of Yashraj will be producing will be producing the film while the movie will be written and directed by Jugal Hansraj. That’s surprising, this guy was nowhere to be seen since the days of Mohabbatein, now he resurfaces as a director for this big team.

This certainly will be turning point in Indian cinema as full length animated feature films have not got the place that they deserve till now, this could just turn things around. The Indian audiences have had to satisfy themselves with English animated features like Shrek and Ice Age and others. The only Indian product to get noticed thus far has been Hanuman. However, this time with a heavyweight like Yashraj involved we can expect a whole new unexplored market to open up.
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