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Biriyani SWOT analysis

BIRIYANI SWOT ANALYSIS

By Mithun

Biriyani is Venkat Prabhu’s fifth, coming right after ‘Thala 50’ Mankatha. Also it marks Yuvan Shankar Raja’s 100th musical. The movie features Karthi, Hansika Motwani, Mandy Thakar and Venkat Prabhu regulars Premji Amaren and Nithin Sathya. It also has Ramki playing an important role. The movie releases this Friday. Let’s see what the movie can become and unbecome.

Strengths

1. Venkat Prabhu’s debut, ‘Chennai 600028’, in many ways, can be considered the start of a new wave in Tamil Cinema. He followed it up with Saroja, Goa, and his biggest till date, Mankatha. He is a brand himself - so ‘Biriyani’, coming from him, rides on the brand ‘A Venkat Prabhu Diet.’

2. ‘Biriyani’ is Yuvan Shankar Raja’s 100th. The songs have already struck a chord with listeners. Watch Out - he might have reserved some surprise for the audience in BGM!

3. Hansika Motwani, recently conferred with JFW Women Achiever’s Award, is just two years old in the industry, but she already is dubbed as the next Khushboo. Her career graph is progressing up and the movie also rides on her recent string of successes.

4. Venkat Prabhu has retained his team of editors Praveen K. L. and N. B. Srikanth, Cinematographer Sakthi Saravanan and Stunt Master Silva. Their work sparkled in the trailers, and will most likely lift the movie as well.

Weaknesses

1. Biriyani is censored with a U/A certificate meaning that more pressure is on the movie to perform well in order to generate revenue after giving out 30 per cent of its revenue to taxes.

Opportunities

1. Movies like Paruthiveeran, Naan Mahaan Alla, Paiyya, and Siruthai prove the actual box office potential of Karthi. With Venkat Prabhu’s backing, ‘Biriyani’ can become one of his biggest successes.

2. Mandy Thakar plays a character which she described as “sexy and sensuous.” She is already a name to reckon with in the Punjabi film industry, and she just might be the next poster girl of Tamil Cinema.

Threat

1.     December 20, the release date of Biriyani, has two other big releases lined up - Dhoom 3 and Endrendrum Punnagai. Dhoom 3 is the latest movie of the successful Dhoom franchise. It also features Aamir Khan, Abhishek Bachchan and Katrina Kaif. And, Endrendrum Punnagai has Jiiva, Trisha, Santhanam and Vinay. Further, the movie is distributed by Red Giant Movies. So, Biriyani faces mighty challenges from these big multistarrers.

 

Written by Mithun | @_MithSi

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