With Maattrraan being fixed as an October 12th release, the promotions for this flick are ready to be kick-started in full swing. From next week, Maattrraan would be all over the public consciousness as the promotions and marketing would be on. Promo video songs and TV ads would be released as part of the plan.
A big premiere show of the movie has also been planned while a new trailer will be launched prior to the release of the movie in theaters as director K.V.Anand wants the audience to come to theaters with the trailer fresh in their minds.
The countdown to the release of the movie has started. The release is being planned in 1300 plus screens which is next only to films like Endhiran and Billa 2.