Siddharth had irked media personnel working for certain Telugu TV channels who had criticized his film, 180. The actor used a social networking website to lash out at them and their families. The offended press people have been boycotting his press meets for some time now and also lodged an official complaint.
Now that Siddharth's film with Shruti Hassan - Oh My Friend is gearing up for release, producer Dil Raju requested him to mend bridges with the media. The actor has obliged and he conveyed his apology through the same social networking site. He admitted that he should not have included their families in any issues he might have had with them and said that it was not his intention to hurt anyone. So now all is forgiven.