Vandhan Vendraan is to be released on September 16th and the trailer of Muphozhudum Un Karpanaigal starring Atharva and Amala Paull will be aired for the first time in theatres with VV. This has become quite the trend in recent times as it has proved to be a great promotional strategy.
Another recent trend that Muphozudhum Un Karpanaigal will be capitalizing on is the one where a single track is released to reel in the audience prior to the actual audio launch. This strategy was used in films like Mankatha and Vaanam and was a great success. The makers have decided to release one track and will have the actual audio launch later.