Directors Puskar - Gayatri have added another feather to their cap as they have turned costume designers for an ad film. The shoot is for the Times of India Group and the director duo is supervising the clothes and look for the ad. Cinematography is by Jason West and he had handled the camera for the Hindi film, Rock On starring Farhan Akhtar and Arjun Rampal.
Aiyyapan is the director of the ad and the shoot is happening in Pallavaram. Local residents are surprised by the unusual number of North Indians and Bollywood personnel in the area.