7aum Arivu has made it a day prior to Diwali. Earlier it was said that the film will release on October 25th evening making it the first paid preview of sorts in Kollywood. With the prints getting ready on time and the huge demand for tickets, producer Udhayanidhi Stalin has managed to release the film in the afternoon.
The shows will begin at 2:30 pm in most of the theatres, making it the first day first show. As soon as the announcement came in, bookings opened at the theatres and the tickets were sold out like hot cakes within a few minutes.
7aum is a magnum opus from Red Giant Movies starring Suriya and Shruti Haasan with AR Murugados directing the film.