Aishwarya Dhanush participated in the 43rd International Film Festival of India (IFFI) at Goa and spoke about the difficulties of young filmmakers in India. She said that it had not been possible to market her film 3 and release it in Hindi because the price was too steep. Despite her pedigree being Asia's biggest superstar's daughter, Aishwarya said that she could not overcome this difficulty.
The 3 director revealed how it came to be that her film was not released in Hindi despite the fact that her hero and hubby, Dhanush became a household name after Kolaveri di went viral. She said that many TV channels had been approached but without a multiplex release the law states that a film cannot have its premiere on television.
