Naduvula Konjam Pakkatha Kaanom produced by VS Rajkumar and directed by Balaji Tharaneetharan has Vijay Sedhupathy and Bagavathi playing the lead roles. Given its lack of star power, the makers are going all out to promote the film and make sure it gets noticed.
Using an innovative strategy, the makers have come out with a game that is related to the concept of the movie. It comes with a timer as it is a fast - paced game which also has bonus background music from the movie album. This is the first time something like this has been tried in Tamil cinema and people are starting to take an interest in NKPK.