The producers of Kochadaiyaan, Eros International and Media one Global Entertainment, have entered into a deal with Karbonn, a mobile company.
Karbon Mobiles will launch five lakhs Kochadaiyaan Mobiles to celebrate the release of the Rajinikath starrer. The phones will come embedded with behind- the-scenes footage, movie trailers and songs from the movie, Rajinikanth's popular film dialogues and wall papers.
Fans will be in for a special treat as Rajinikanth's digital signature will be there on the rear panel of the phone. This will provide every fan with their own personal Rajinikanth autograph. These special Kochadaiyaan mobiles are expected to be launched in September/ October during the audio launch of the film that will be held in Tokyo.